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Introduction About 80% of New Year’s resolutions fail by February. People start with bold goals, but daily habits do not change, so the results never show up. The same pattern shows up with SEO for professional services: big intentions, but no real shift in how firms appear in search. Recent data suggests that about 85%…

Local SEO vs National SEO: Which Approach Fits Your Goals? Introduction Most websites that come to me are not failing because SEO “doesn’t work.” They are failing because the strategy is pointed at the wrong crowd. The question of local SEO vs national SEO is not academic. It decides whether you speak to people who…